CONTRIBUTING EDITOR’S CREATIVE DIRECTOR RYAN SCHMIDT SITS DOWN WITH
PRINCE PETER TO GET THE DIRT ON HIS PLANS FOR 2010 AND BEYOND.
Contributing Editor: Where were you born?
Prince Peter: Motown, Michigan
CE: When did you move to New York?
PP: I moved to New York in 2003.
CE: Rock & Roll seems to be a recurring inspiration for you;
who’s your rock and roll icon?
PP: I love Prince and David Bowie. They embraced a glam
androgynous look in their early years that I admire a lot.
CE: If you could chose a band to play
your next show who would it be?
PP: I really love Florence + the Machine.
Their album is great start to finish.
CE: You’ve done t-shirts and leggings, what’s next?
PP: Taking over the world. I would like to make
a full collection. For Fall 2010 I made 6 non t-shirt items
inspired by the punk era.
CE: Many people in the fashion business start one place
and end another. Were you always a fashion designer?
PP: I’m a DJ and before that I was a casting director for a magazine
and a clothing brand but having the freedom to create your
own vision is way more fun.
CE: Tell us a little a bit about the history of your brand
and how you concept your collections…
PP: Prince Peter is a brand based on art, photography and fashion.
I love that I’ve had the chance to work with photographers that
inspire me. They bring their art to the fashion world via t-shirts
and other items. I like to say I’m making high-end Rock & Roll t-shirts.
I’m not just using album covers on t-shirts but creating something
that the customer can keep as art and wear for years.
CE: Who’s your muse?
PP: Jacob Dekat. He’s a truly inspiring young kid who
has the aesthetic of a young Mick Jagger and Jim Morrison.
He looks like he’s been teleported from 1969. He models the
collection and also helps me with design.
CE: What’s your favorite place to go out?
PP: I love Rose Bar, Avenue, 1Oak, Kenmare and Gold Bar.
CE: Sex or Drugs?
PP: Sex. The high is much better.
CE: What are you currently listening to?
PP: Dead Weather
CE: Favorite place on earth?
PP: London
CE: Most inspirational artist to you right now?
PP: Todd DiCiurcio. I love his work. I think he’s way talented.
CE: You seem to like films, and have made some
really sexy ones for your website. If you could collaborate with anyone
on your next film, who would it be?
PP: I would love to work with Gus Van Sant He is truly a great filmmaker!
CE: Favorite retail store in any city?
PP: Collette in Paris. I love how they mix art, fashion and
music all in one store and they have some great brands in there.
CE: Favorite New York store?
PP: Trash & Vaudeville. I love Jimmy and it’s the one store
I shop in everyday. It’s the epitome of Rock & Roll. Everyone from
The Ramones to the New York Dolls shopped in this store when they
were just starting.
CE: What’s your opinion on the state of magazines in 2010?
PP: Coming from a magazine background I think
most people are shying away from placing ads in magazines when
they can place online and hit more people and a direct target market.
But we as fashion people will never let go of magazines.
It’s something that is tangible and cool and there’s nothing like
having something in your hands to makes it feel more special.
CE: Tell us a secret…
PP: If I tell you I’ll have to kill you lol
BEAUTIFUL GARBAGE
Photographed by Phil Knott
Film Director: Jenna Elizabeth
Fashion Editor: Marc Sifuentes
Hair: Fabio for Contessa Rockhair
Make-up: Claudia Lake
Casting: Prince Peter
Designer: Louis Liu
Models: Seth and Ed at Ford, Frey and Noma at RED,
Dorian at DNA, Jakob (Prince Peter muse)
www.princepetercollection.com